We hope you’ll enjoy this great story by Luxury Daily about Nordstrom’s fall marketing concept.
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Nordstrom showcases menswear range in metropolitan-themed fall catalog
CUSTOMER SERVICE TAILORED TO BOUTIQUES
Customer service is ultra important in a boutique for many reasons. Customers shop at boutiques for personalized customer service. Boutiques have made a name for themselves in the retail world by offering their guests superior service over chain department stores.
When customers were interviewed and asked about their reasons for avoiding department stores and shopping in boutiques, the biggest complaint across the board was the lack of customer service and product knowledge by the employees of the retail chains.
10 RETAIL SELLING TIPS
Check out these 10 Retail Selling Tips from Bob Phibbs “The Retail Doctor”. We hope you enjoy it as much as we did!
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STARTING A SPECIALTY RETAIL BUSINESS
Great things to think about if you’re starting a retail kiosk business. Article from the Specialty Retail Report. We hope that you find this information helpful in your business! Click on the link below to read the entire article.
OLD FASHIONED RETAIL SALES TIPS
A good sales person possesses many qualities that you and your customer will find valuable. There are many things that influence a sale. Making sure that your sales people are aware of these things will help them to hone their customer service and selling skills in your store. Some of the best techniques are the ones that have proven themselves to be effective over time. Find the ones that fit with your brand image and come up with your own retail sales person customer training program.
FOCUS ON RETAIL BOUTIQUES
Boutiques have an ambience and allure that nurtures an unmatched appeal in the retail industry. Customers of boutiques are rarely there to simply meet needs. They are there to be inspired, elated, and aroused by what they find. Boutique customers are a rare breed, salivating at the thought of discovering something unique. Shop owners who effectively tap into the wants and desires of their customers are often very successful.
MANAGING YOUR CUSTOMERS
When customers visit a retail store, they hope to encounter courteous, knowledgeable employees. Many people choose to shop in a store over shopping online specifically so they will have employees available for questions about the products they are considering purchasing. However, many shoppers leave empty handed because they couldn’t get the answers they were looking for. Retailers looking to improve the customer experience and increase sales should start with employee education.
STAFF SALES CONTEST
Having a sales contest for employees can help motivate them to sell. Having a little competition between employees can improve morale, help them to avoid boredom, and also help you to identify weaknesses and strengths in your staff. Train your staff to help them be successful. Use their customer interactions as coaching moments to improve the level of customer service that your employees provide.