Boutiques have an ambience and allure that nurtures an unmatched appeal in the retail industry. Customers of boutiques are rarely there to simply meet needs. They are there to be inspired, elated, and aroused by what they find. Boutique customers are a rare breed, salivating at the thought of discovering something unique. Shop owners who effectively tap into the wants and desires of their customers are often very successful.
Boutique owners are under great pressure to offer these exclusive customers a unique product. They have to constantly update their offerings to keep the interest of these whimsical shoppers. Finding new and exciting products to offer can be a lot of fun, but it certainly isn’t the only aspect of the business. Boutique owners often find themselves becoming their own shop fitters, creating interesting and effective displays, one right after another.
The displays inside of a boutique need to work with the theme. You can use lighting to spotlight areas of interest in your boutique. Think outside the box. Use things that aren’t normally used for displays while you arrange your inventory. Your garment racks can help you here.
There are clothing racks designed specifically for boutiques. They don’t hold as many items at once, helping you keep that exclusive feel in your store. You don’t want it to look like there are many items available like the one you’re promoting, even if you have boxes full of inventory in storage. People are willing to pay more for items that they think will not always be available. They want to feel like they made a rare find. They want to be the one that discovered this unique item.
Arranging your boutique to encourage people to feel this way is essential. There is a difference in an exclusive offer and something looking sold out. No one wants to get excited about an item only to find that you don’t have their size. Make sure that the garment racks that you do have are fully stocked. This is why boutique racks are so effective. They don’t have a lot on them, but they do look full.
Customers will want to know more details about boutique offerings than they will about run-of-the-mill retail store brands. Make sure that you and your staff are well trained on product knowledge. This is the number one complaint when it comes to customer service. People want to know about the product they are investing in. Boutique shoppers are especially keen on details.
Keep your unique customers happy. Invest in a boutique garment rack. Yourclothing racks can be a great asset when it comes to controlling how customers feel. Work on presentation, inventory, and customer service skills to make your boutique a success.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality clothing rack or garment rack at http://www.onlygarmentracks.com.