There’s more to the strategy of stocking your garment racks than filling them up. There is actually a lot to think about and consider. Your customers’ can be affected by how much you have out, either positively or negatively. Consider how each display might make a customer feel and react. Use these tips to help you decipher what your customers might be thinking and what might encourage them to make a purchase.
Overly stocked garment and clothing racks can make people feel like they would have to dig through everything to maybe find something they would like. Or, it can make them feel like it’s a waste of time. Alternatively, it could make them feel like there must be some good deals hiding between all of those clothes. It depends on their mood. In general, customers only want to hang out long enough to dig through stuffed racks if they’re going to find a heck of a deal. It’s usually a good idea to reserve these types of displays for your clearance section.
On the opposite end of the spectrum is an understocked garment rack. This can make people feel like the clothing displayed might be of a higher quality and therefore, they are expecting a higher price. It can also make people feel like the items are “exclusive” or rare, encouraging their interest to bloom. On the other hand, it may make them feel like you are unlikely to have their size, and they don’t want to waste their time shopping for something that they fall in love with and then can’t have because of the unavailability. Find a happy medium. If you feel that the message of your store brand necessitates lightly stocked garment racks, be sure to inform your customers that you have more inventory if they are unable to find their size.
People generally want to find things conveniently and with ease. They don’t want to feel like they will have to ask for help just to pick out a pair of pants. They also want to feel free to leisurely shop and try on clothing without having to announce their size or constantly having to dig. Make sure that the shopping experience they’re having matches the tone of the store’s brand image. If you have a high end, exclusive brand with unique items that are in limited supply, it is perfectly acceptable to have scarcely populated, spread out garment racks. If you’re a discount bargain basement type of place, it’s okay to stack those display tables high and crowd in the merchandise. Just make sure that your image matches the expectations of the customers.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.