Boutiques are in a unique position of having the creative freedom to do what they want with their image. Creating interesting displays that have a big impact on your customers’ impression of your boutique is a great way to get started on some serious branding. Displays give you the opportunities that you need to communicate with your customers without ever directly saying anything about your promotions and inventory to them. Here we have compiled a few ideas to help you get started.
- Get the creative juices flowing by imagining what you can do to make your boutique stand out among the competition. A bland boutique is hardly a boutique at all. Customers shop at boutiques to gain a unique perspective on things. They expect to be inspired and find things that excite them and get their creative wheels turning. Make sure that you provide your customers with these experiences by using unique concepts and creative displays around your store.
- When you have a promotion, it is the perfect time to let the creativity soar. You definitely want to draw attention to your promotion, but don’t forget the meaning of the promotion. It’s generally not to make a quick sale, but to introduce your boutique to new customers and ensure that the ones you have will keep coming back. You want to give them something to talk about so that they spread the word to their friends. Word of mouth is the best advertising that you could ever have, so make sure that you do something unique enough to mention.
- Start by checking out what you have to work with. If you have slatwall, then it is easy to maneuver shelving and racks creating interesting shapes, textures and patterns with your slatwall accessories. Moving your garment racks around may not seem like it would make a big difference, but consider how effective a sidewalk sale is. Simply placing a garment rack or two outside of the store attracts new and old customers to the store so that they can check out what’s going on.
- Now that you have everything arranged how you want it, try using objects that are not usually used for displays to get things looking good. You can place mannequins on top of garment racks or create a storyline with the mannequins around the store. Have something interesting waiting for your customers around every turn. Hold their interest in this way and you’re sure to leave a lasting impression.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.