Deciding on a theme for your boutique is an exciting part of the creative process. But, before you make any final decisions, there are some things to consider. One, is your brand image. Brand image is nothing to be taken lightly. It takes a lot of time and research to make sure that you include all of the elements that will help your business to succeed.
Use this guide to help you come up with smart ideas for developing your boutique theme so that you start off on the right foot. Develop your brand image while driving sales and attracting attention using our pro retail design tips.
- Location-The location of your store should be thoroughly researched. Smaller spaces in better places may be a better investment than a huge warehouse outside of town. You’re going to need to focus your theme towards a specific audience, so keep in mind where they like to shop. Determine who your competition is and take note of what types of locations are most successful.
- Prices-You are starting up a boutique not only to “live your dream” or work for yourself, but also to turn a profit! Don’t be afraid of higher pricing if your product and store image match what you’re asking. You just want to make sure that your theme and pricing are consistent with each other.
- Design-Color and style can go a long way in a boutique. Think about web design. Do you personally like sites with a lot of pictures, color and attitude? Or do you prefer a white screen with black lettering? Most people derive satisfaction from identifying part of who they are with the styles that they like as well as the businesses they support. Make sure that your colors and style are coherent with what your target audience identifies with.
- Store Front-Your store front should quickly define what type of store you are and what niche in the market you are fulfilling. If you have a vague name like “Picture” then you can expect people to glance, look perplexed and then forget about you. Spend a lot of time deciding on your name. If you go with something clever, make sure that it’s not too far of a stretch for people to understand. Run it by a few people and see if you end up explaining yourself over and over, or if they get it right off the bat. First impressions are everything and they are made at lightning speed in today’s fast paced world.
- Store Layout-Layout your store in a way that feels inviting. If you are catering to twenty or thirty-something year old women, then make sure that there is enough room between your garment racks for them to push a stroller. If you’re catering to men, make sure that each section is clearly labeled so that they do not quickly give up and head for the department store. Follow these guidelines and take your time. You’ll have a great theme that says everything that you want it to in no time.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.