Running a small retail business can mean that money is tight and a precious commodity. As business slows down, you know you need to increase advertising, but it is hard to find the funding to do much when you’re not bringing in much money to begin with. Using your imagination and resources is a great way to advertise on the cheap. Many companies have found free or inexpensive ways to organize without spending much money at all.
- Have you ever heard the saying “Time is Money”? Well it is true. Time that you spend reaching out to customers is money that you did not spend. You can use your most valuable asset, yourself, to advertise your business. Social networking is a great way to reach your customers on a personal level. Hold contests for referral business. Talk about new products that are coming in. Announce sales and more for free on your social networking sites.
- You can pay a lot of money to have a newsletter designed and sent to your customers, or you can do it yourself. If you spend some time learning how to do it yourself, then you have saved yourself money for the rest of the time that you own your business. Costs like this that are saved can really add up over longer periods of time. There are plenty of templates available online for a small fee or for free if you’re not sure about doing it yourself.
- When you have signs made for your store, avoid using specific dates or other verbiage that will make your sign obsolete when the promotion is over. A slightly more generic message will get the point across and then you can save the sign until the next promotion.
- Keep this “use it again” strategy in mind for all of your business dealings. If you’re stocking your store with retailer garment racks, make sure that you get high quality ones so that you don’t have to replace them later. In the retail world, sturdy garment racks are a must. Besides replacement costs, you have to think about the safety of your customers that are shopping in your store. You also have to remember that your store fixtures reflect on the quality of your store and your merchandise. Be careful about what you choose and you won’t have to choose again anytime soon.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of sturdy garment racks including clothing racks. Find a high quality garment rack or clothing rack by visiting visit www.onlygarmentracks..