Promotions are useful when you’re trying to temporarily increase sales, attract new customers, and move merchandise before the season is over. However, a lot of retailers and boutique owners aren’t getting as much as they could through their promotions. Learn how to track the different aspects of a promotion so that you can evaluate, adjust, and repeat promotions year after year, becoming more and more successful as time goes on. Save time, energy and money by following a strict plan for your business.

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As a retail store owner or manager, you have to realize the impact that your displays have on every aspect of a buyer’s experience. The look, symmetry, color, appeal, and effectiveness of the display depend on your meticulous understanding of the way a good display will affect a customer’s impression, emotional attachment, social expectation, and desire to make a purchase. Simply hanging clothing on a garment rack with no plan of how it will influence your customer is not likely to be very effective. To create effective displays, you must implement strategies that specifically make a customer feel what you want them to.

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