As a retail store owner or manager, you have to realize the impact that your displays have on every aspect of a buyer’s experience. The look, symmetry, color, appeal, and effectiveness of the display depend on your meticulous understanding of the way a good display will affect a customer’s impression, emotional attachment, social expectation, and desire to make a purchase. Simply hanging clothing on a garment rack with no plan of how it will influence your customer is not likely to be very effective. To create effective displays, you must implement strategies that specifically make a customer feel what you want them to.

Read More Strategic Retail Displays →

We just love the great customer service tips from Bob Phibbs “The Retail Doctor”. Check out his web site and enjoy this excerpt from one of his many valuable articles.

Retail Selling Tips: How to Turn a Sale Around

Selling in a retail store means there are times you know a big sale is in trouble. Donna Artz asked me on my Facebook Fan page how to turn a sale around that is “going down the tubes.”

Read More RETAIL SELLING TIPS: HOW TO TURN A SALE AROUND →

Promotions are useful when you’re trying to temporarily increase sales, attract new customers, and move merchandise before the season is over. However, a lot of retailers and boutique owners aren’t getting as much as they could through their promotions. Learn how to track the different aspects of a promotion so that you can evaluate, adjust, and repeat promotions year after year, becoming more and more successful as time goes on. Save time, energy and money by following a strict plan for your business.

Read More TRACKING AND FINE-TUNING RETAIL PROMOTION EFFECTIVENESS →

As a retail store owner or manager, you have to realize the impact that your displays have on every aspect of a buyer’s experience. The look, symmetry, color, appeal, and effectiveness of the display depend on your meticulous understanding of the way a good display will affect a customer’s impression, emotional attachment, social expectation, and desire to make a purchase. Simply hanging clothing on a garment rack with no plan of how it will influence your customer is not likely to be very effective. To create effective displays, you must implement strategies that specifically make a customer feel what you want them to.

Read More STRATEGIC RETAIL DISPLAYS →

Displays in a retail setting can make or break a store’s image. They can inspire customers to think outside the box or bore them into barely glancing or bypassing your merchandise. Products can’t sell themselves, so it is up to store owners and retail managers to come up with interesting ways to grab attention, provoke thought, and ultimately incent customers to make purchases.

Read More RETAIL DISPLAY INNOVATIONS →

Is your retail space short on storage? You’re not alone! Once you find the location and sales area that you like, you usually can’t afford to be very picky about the size of the store room. All you have to do is come up with storage solutions that allow you to store your inventory and display products in plain sight, without anyone ever noticing what you did. Intrigued? Read more below.

Read More CREATIVE STORAGE IDEAS FOR RETAIL SPACES →

Motivating your employees to maintain enthusiastic attitudes can benefit you in many ways. Businesses with happy employees enjoy increased production and more profits. They have less theft and more satisfied customers. When your employees are happy, your whole company can be happy. But it’s about more than just making them smile, you want to actually motivate them to work. It is work, after all, not a party! Use these tips for motivating your employees and keeping them satisfied with their jobs.

Read More KEEP EMPLOYEES MOTIVATED →

There are several important things to consider when you’re creating visual displays for your boutique, but there are also questions you can ask yourself that will help you to be creative as well as effective. We love to receive pictures of the amazing displays that our customers and readers have come up with. Creativity is inspiring. Whether you’re trying to make a bold statement about your store image, express your artistic side, or simply increase sales, there are still things you should consider. If you ever find yourself simply putting the new clothes on the rack, then you should really come back to this post and remind yourself about how important it is to put some thought into your displays.

Read More BOUTIQUE VISUAL DISPLAY GUIDE →